Making a Brief

Like all creatives, we need a brief before we can start work. Have a think about:

Size/Word Count
As a rule, a simple sales brochure or website should contain between 100 and 200 words per page. Newsletters or dense information documents may contain around 750 words per A4 page. Let us know roughly the required word count for your project.

Contents
We can interview and research for your project, but make sure you're clear about exactly how we're to obtain information. Will you provide company documents or presentations as rough contents? Will we need to interview you, or other members of staff in person or over the telephone?

Style
How would you like your business to come across in print? Professional, corporate and sophisticated? Friendly, affordable and approachable? Established, reasonably priced and reliable? The clearer you are about your image, the better the final text will be.